About This Course

This 6-week intensive program covers the entire landscape of modern digital marketing. Rather than focusing solely on theory, you will execute real campaigns, conduct live SEO audits, and manage ad budgets.

By the end of the cohort, you will have a comprehensive marketing portfolio that proves you can drive traffic, generate high-quality leads, and increase sales for any business.

What You'll Learn

check_circle Master Search Engine Optimization (SEO).
check_circle Create and execute Content Marketing strategies.
check_circle Manage engaging Social Media profiles.
check_circle Run profitable Google Search & Display Ads.
check_circle Build high-converting Email Marketing funnels.
check_circle Analyze performance using Google Analytics.

Curriculum Breakdown

Fundamentals & SEO

Weeks 1-2
  • Introduction to the digital marketing ecosystem
  • Keyword research and competitor analysis
  • On-page & Off-page SEO techniques
  • Local SEO & Google My Business optimization

Social Media & Organic Growth

Weeks 3-4
  • Platform-specific strategies (Instagram, LinkedIn, FB)
  • Content calendars and copywriting basics
  • Community management and engagement tactics
  • Influencer outreach and collaboration

Paid Advertising & Email Funnels

Week 5
  • Setting up Google Ads (Search, Display, YouTube)
  • Bidding strategies and ad copywriting
  • Building automated email sequences (Mailchimp/ActiveCampaign)
  • Lead magnets and landing page optimization

Analytics & Capstone Project

Week 6
  • Setting up Google Analytics 4 (GA4) & Tag Manager
  • Interpreting data, ROAS, and KPI reporting
  • Capstone: Presenting a complete marketing strategy for a real brand