About This Course
Facebook and Instagram remain the most powerful advertising platforms on the internet. However, wasting budget is incredibly easy if you don't know what you are doing. This 4-week intensive is built specifically to stop you from burning cash and start generating positive ROI.
You will learn the exact frameworks agencies use to scale client accounts. From installing the Meta Pixel to writing ad copy that stops the scroll, you will leave this course ready to run high-budget campaigns confidently.
What You'll Learn
check_circle Navigate and configure the Meta Business Manager.
check_circle Install the Meta Pixel and set up Conversion API.
check_circle Master core, custom, and lookalike audience targeting.
check_circle Write scroll-stopping ad copy and design creatives.
check_circle Conduct structured A/B testing for creatives and audiences.
check_circle Scale winning campaigns while maintaining high ROAS.
Curriculum Breakdown
Foundation & Business Manager
Week 1- Why "Boosting" posts is killing your budget
- Setting up Meta Business Suite & Ad Accounts securely
- Understanding the Campaign, Ad Set, and Ad hierarchy
- Navigating ad policies and avoiding account bans
Tracking & Audiences
Week 2- The iOS14 update and how tracking has changed
- Installing the Meta Pixel & Aggregated Event Measurement
- Building Custom Audiences from website traffic and lists
- Creating highly profitable Lookalike Audiences
Campaign Creation & Copywriting
Week 3- Choosing the right campaign objective (Traffic vs. Leads vs. Sales)
- The anatomy of a winning ad creative (Image/Video)
- Writing hooks, body copy, and compelling CTAs
- Dynamic Creative Optimization (DCO) setup
Scaling & Optimization
Week 4- Reading the data: CTR, CPC, CPM, and ROAS
- Knowing when to kill an ad and when to scale
- Vertical scaling vs. Horizontal scaling strategies
- Retargeting funnels to capture lost traffic